Privacy Policy

1. What This Privacy Policy Covers

This notice covers how O-Theory Ltd, a UK company (“O-Theory,” “we,” “us,” or “our”) treats personal information that it collects and receives from its websites, website hosting services, communication tools, mobile applications, marketing campaigns, online advertising, app marketplace, ecommerce tools, and other services (collectively, the “Service”).

We are not in the business of selling personal information about you. We use information shared with us for the purpose of running and improving our Service and in that capacity will operate as a data controller and, to the extent we process data, a data processor.

This notice tells you what information we collect, steps we take to protect and secure it, how we use and share information, and finally, how you can contact us with questions or concerns.

2. Information We Collect

(a) Personal Information. We collect personal information (e.g., name, email address, phone number, etc.) when you:

  • Purchase and subscribe to our services
  • Sign-up for a demo website or mobile app
  • Sign up for a marketing plan
  • register an account with us;
  • contact our customer support services through any of our channels (phone, email, website, social media);
  • are referred to us through our “invite a friend” referral feature;
  • enter our promotions, contests, or sweepstakes;
  • post content on a O-Theory website, blog or social media service;


​(b) Other Business Information. As part of our services we will collect information on your business including demographic information that your business targets.

(c) Billing Information. If you sign up for a O-Theory service, we require your billing information in order to process the transaction. Billing information includes your name, address, telephone number, credit card details, PayPal email address, and other information necessary to process the transaction.

We will retain the last 4 digits of your credit card number, credit card type, name, address, and some other billing information, so that you may identify that card used in the future. O-Theory does not store your full credit card number or CVV2; this information is discarded after your transaction has been processed.

If your subscription is auto-renewing, our authorized payment processor will store your payment information on their secure payment gateway for as long as necessary to carry out the terms of your subscription.

All transactions are processed over an industry standard SSL/TLS connection, with a minimum of 128-bit encryption.

(d) Cookies and Tracking Technologies. Cookies, beacons, tags, scripts, and mobile advertising identifiers are technologies used by O-Theory and our affiliates, partners, and service providers (such as marketing, analytics, and customer support partners) for analyzing trends, site administration, tracking mobile application installations and users’ movements around our site(s), and to gather demographic information about our user base as a whole. We may receive reports based on the use of these technologies by these companies on an individual and in an aggregated basis.

VISITING O-THEORY WITH YOUR BROWSER SET TO ACCEPT COOKIES OR USING OUR MOBILE APPLICATIONS OR OTHER SOFTWARE TELLS US YOU WANT TO USE OUR SERVICE AND YOU CONSENT TO OUR USE OF COOKIES AND OTHER TECHNOLOGIES TO PROVIDE YOU OUR SERVICE.

We use cookies for a number of purposes, some of which are strictly necessary, including but not limited to our shopping cart, to remember user settings such as language preferences, and for authentication. You can control the use of certain cookies at the individual browser level. If you opt-out of such cookies, you may still use our Service, but your ability to use some features or areas of our Service may be limited.

We also use Local Storage Objects (LSOs) such as Flash Cookies and HTML5 technologies to store content information and preferences. Third parties with whom we partner to provide certain features on our Service or to display advertising based upon your Web browsing activity also use LSOs, such as Flash cookies and HTML5 to collect and store information. Various browsers may offer their own management tools for removing HTML5. To manage Flash cookies, please visit your browser or your operating system preferences.

We may partner with a third party to either display advertising on our Service or to manage our advertising on other sites. Our third party partner may use technologies such as cookies to gather information about your activities on our Service and other sites in order to provide you advertising based upon your browsing activities and interests.

For more information about targeted advertising or to opt out of having your browser information used for these purposes, please click here or change your cookie preferences on your browser or device settings. Please note this does not opt you out of being served ads. You will continue to receive generic ads.

(e) Third Party Analytics Services. Some parts of our Service use third party analytic services to help us create a better user experience.


(f) Do Not Track. Currently, we do not support Do Not Track or “DNT.” DNT is a preference you set in your web browser to tell visited websites you do not want to be tracked. You can enable or disable DNT through the preferences or settings of your web browser.

3. Legal Ability to Enter Into Contracts

You are prohibited from creating or using a O-Theory account if you are not legally capable of entering into contracts, for example, if you are not the age of majority in your country or region. If you are not the age of majority in your country or region, you may only create or use a O-Theory account with the supervision and consent of a parent or legal guardian. 

4. Information Use, Sharing, Disclosure, and Retention

(a) Use. O-Theory uses information for providing products and services, identification and authentication, Service operation, analytics and improvements, support, contact (e.g., sending notifications related to use of the Service), research, and anonymous reporting. We may combine Automatically Collected Information with other information we collect about you to improve site functionality and the services we offer you, and for Service and internal marketing analytics.

Marketing Emails. When you sign-up for our Service, you may choose to agree to receive marketing communications from us. To the extent you have not already done so during sign-up, you may select not to receive from O-Theory or any of our partners certain emails related to marketing, promotions, sweepstakes, contests, or newsletters by following the unsubscribe instructions included in these emails or by contacting hello@otheory.co.uk.

User Site Membership/Registration. When you register, or are invited to register, as a member of a service, we store and use your information solely to provide administrative services in support of our member feature (such as account set-up and password reset).

Publicly Accessible Information. If you post personal information online that is accessible to the public, like blogs, you may receive unsolicited messages from other parties in return. You should be aware that any information you provide in these areas may be read, collected, and used by others who access them. To have your personal information removed from our blog or community forum, submit a request through hello@otheory.co.uk. In some cases, we may not be able to remove your personal information, in which case we will let you know if we are unable to do so and why. Please note, standard domain registration shows your personal contact information in the public WHOIS database. You can shield your personal information from public view and help protect yourself against spam, fraud, identity theft, and more by purchasing Private Registration from us.

Testimonials. We display personal testimonials of satisfied customers on our site in addition to other endorsements. With your consent we may post your testimonial along with your name. If you wish to update or delete your testimonial, you can contact us at hello@otheory.co.uk

Referral Opt-Out. If you choose to use our referral service to tell a friend about our Service, we will ask you for your friend’s name and email address. We will automatically send your friend a one-time email inviting him or her to visit the Service. O-Theory stores this information for the sole purpose of sending this one-time email and tracking the success of our referral program. Your friend may at hello@otheory.co.uk to request we remove this information from our database.

(b) Sharing. O-Theory does not share personal information we learn about you from your use of the Service with others except as described in this notice.

O-Theory may share your personal information where it is necessary to complete a transaction, to operate or improve the Service, to detect fraud or compliance with export regulations, or to do something that you have asked us to do. We use other third parties such as payment processors to bill you for goods and services. These third parties are authorized to use your personal information only as necessary to provide these services to us and are prohibited from using your personal information for promotional purposes.

From time to time, O-Theory or a partner may sponsor a promotion, sweepstake, or contest on O-Theory. You may be asked to provide personal information including name, email address, or home address, or to answer questions in order to participate. This information will be used strictly for promotion, sweepstake, or contest administration and fulfillment.
Unless we have your permission, we do not share, sell, rent, or trade personal information with third parties for their promotional purposes.

As we continue to develop our business, we may also buy or sell all or part of our business. In such transactions, personal information you have shared with us is generally one of the business assets that will be transferred. The transferred personal information will remain subject to the promises made in this privacy notice or subsequent notices to which you have consented. If O-Theory is involved in a merger, acquisition, or sale of all or a portion of its assets, you will be notified via email and/or a prominent notice on our site of any change in ownership or uses of your personal information, as well as any choices you may have regarding your personal information.

(c) Disclosure. O-Theory may disclose personal information about you under the following circumstances:

  • To respond to subpoenas, court orders, or legal process, to establish or exercise our legal rights or, defend against legal claims, and if in our judgment in such circumstances disclosure is required or appropriate.
  • If we believe it is necessary in order to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, violations of our various terms of use, or as otherwise required by law.


(d) Retention.
 We will retain your information for as long as your account is active or as needed to provide you the Service. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

5. 3rd Party Services

Our Service includes various third party integration features and services, including but not limited Apple App Store, Google Play, Google Adwords and Facebook Ads.

These 3rd Party integrations may collect your information. 3rd Party’s may also support functions that require that you disclose certain personal information given your choice of participation. This information is collected in many different ways such as: forms, surveys, contests, forums, subscribing or unsubscribing to mailings and correcting or updating personal information and are only used for the purpose in which they were collected. 3rd Party Features and Apps that may collect sensitive information, such as financial information (credit card) to process purchases for products or services.

Hence, your use of our Services is also governed by these 3rd party’s privacy policies: Apple Privacy PolicyGoogle Privacy Policy and Facebook Privacy Policy.

6. Links to 3rd Party Sites

Our Service includes links to other Web sites whose privacy practices may differ from ours. If you submit personal information to any of those sites, your information is governed by their privacy policies. We encourage you to carefully read the privacy policy of any web site you visit.

7.Confidentiality and Security

We use physical, electronic, and procedural safeguards to protect personal information about you.
Data transmissions over the Internet are not 100% secure. Consequently, we cannot guarantee or warrant the security of any information you transmit to us and you do so at your own risk. Once we receive your transmission, we use reasonable efforts to ensure security on our systems. Your account information is password-protected.

In certain areas, O-Theory uses industry-standard SSL-encryption to protect data transmissions (such as when entering credit card details). However, this is not a guarantee that such information may not be accessed, disclosed, altered, or destroyed by breach of a firewall or secure server software.

If O-Theory learns of a security systems breach we may attempt to notify you electronically so that you can take appropriate protective steps. By using the Service or providing personal information to us, you are consenting to O-Theory communicating with you electronically regarding security, privacy, and administrative issues related to your use of the Service. We may post a notice on our applicable web sites if a security breach occurs. If this happens, you will need a web browser enabling you to view the applicable web sites. In these circumstances, we may also send an email to you at the email address you have provided to us. Depending on where you live, you may have a legal right to receive notice of a security breach in writing. To receive free written notice of a security breach (or to withdraw your consent from receiving electronic notice) submit a request through hello@otheory.co.uk.

If you post any comments or content on our Service, any personally identifiable information you choose to provide there may be read, collected, or used by other users of the Service, as well as other parties. O-Theory is not responsible for any information you choose to submit in these forums and we cannot guarantee that other users have not made any copies of and/or will not use such information outside of the Service.

8. Changing your Preferences and Personal Information

You can request changes to your account information with O-Theory at any time via hello@otheory.co.uk. We will respond to your request to access within 30 days.

You can also request to delete your applicable account via hello@otheory.co.uk; however, some personal information, primarily your contact information, may remain in our records to the extent necessary to protect our legal interests or document compliance with regulatory requirements.

9. Changes to this Privacy Notice

O-Theory reserves the right to revise, modify, or update this notice at any time. We will notify you about material changes in the way we treat personal information by sending a notice to the primary email address specified in your particular O-Theory account or by placing a prominent notice on our site prior to the change becoming effective.

10. Contacting O-Theory

If you have a privacy concern regarding O-Theory, or this notice, and if you cannot satisfactorily resolve it through the Service, you should complete a support request at hello@otheory.co.uk, or by mail at:

Attention: Legal – Privacy
O-Theory Ltd.
761-765 Wilmslow Road
Manchester
M20 6RN

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